The Stephenz Group Wins Two New Accounts
|Biotech and Touch Technologies' Companies Added to Client Roster|
|San Jose, CA, May 29, 2008|
|The Stephenz Group (TSG), Silicon Valley's largest independent advertising agency, today announced it has added two new accounts to the agency client roster -- Nanogen, Inc. (Nasdaq: NGEN), a developer of molecular-biology and rapid diagnostic products and Elo TouchSystems, a Tyco Electronics Corporation business and world leader in touch technology and touch monitors. The Stephenz Group will provide strategic and creative services for the global launch of Nanogen's latest product, Vyent, a point-of-care diagnostic test for congestive heart failure (CHF). For Elo TouchSystems, The Stephenz Group will provide integrated brand communications for its family of touchscreen products.|
|"TSG has an exceptional creative team that will drive the international release of our new product Vyent, the first NT-proBNP rapid diagnostic test for CHF, an innovative and reliable diagnostic solution for clinicians and physicians worldwide," said Laurie Roberts, senior marketing manager of point-of-care products, Nanogen, Inc.|
|"We're pleased to collaborate with two leaders in their industries. These new clients reflect the growth opportunities in biotech and diagnostic products for healthcare as well as with technology companies with innovative products like Elo TouchSystems. Over the past few years we have seen tremendous opportunity in the healthcare sector, with clients like Gilead and Applera, so Nanogen is a perfect fit for our growing practice in this sector," said Barbara Zenz, president and CEO, The Stephenz Group.|
|About Nanogen, Inc.|
Nanogen (Nasdaq: NGEN) has a strong product and proprietary technology base of diagnostic solutions for two of the fastest growing in vitro diagnostic (IVD) markets—molecular diagnostics and rapid point-of-care testing. The company provides their innovative, high-quality diagnostic products to clinicians and physicians worldwide, making it easier to predict and diagnose diseases, ultimately improving patient care. Products include molecular diagnostic kits and reagents, and kits for rapid, point-of-care testing. Nanogen has pioneered research in areas involving biomedical markers, molecular biology and nanotechnology to bring better results to diagnostics and healthcare. For more information please visit www.nanogen.com.
|About Elo TouchSystems|
Tyco Electronics Elo TouchSystems broad portfolio comprises the largest selection of touchscreen technologies, touchmonitors and touchcomputers specifically designed for the demanding requirements of diverse applications, such as industrial, medical, POS, kiosks, retail, hospitality, transportation and gaming. Over 35 years ago, Elo founders invented the touchscreen and since then, Elo has been recognized as the global leader in touch technology. For more information, please visit www.elotouch.com.
About The Stephenz Group
The Stephenz Group is the largest independently owned advertising agency in
Northern California. Based in San Jose, The Stephenz Group provides full
service integrated marketing communications to B2B clients and consumer
technology clients, such as AMD, Epson, Sun, HP and Samsung. The Stephenz Group
currently ranks as the number one advertising agency in Silicon Valley by the San
Jose Business Journal. The Agency has received hundreds of national,
regional, and local creative awards, and is ranked as one of the Top 100 B2B
agencies in the United States by B2B Marketing Magazine, Top 25
High-Tech Agencies in the United States by AdWeek, and Top 200 Agencies
in the United States by AdAge.